When I started working with the ICA they were in the middle of a “brand refresh.” They wanted the museum’s public image and marketing to feel more refined and approachable, but they didn’t want to stray far from their established brand look. This meant rethinking how their brand was applied across the museum’s printed collateral. Since different departments depend on the assistance of freelance designers of varying skill levels to produce their collateral, it all felt frenetic, disjointed, and over-designed. With these hurdles in mind, I created a new visual direction for the ICA’s printed communications, one that put an emphasis on artwork and photography. I designed new templates for their primary printed pieces, and I fleshed out their brand guidelines with clear rules and information hierarchy that any freelance designer could follow to produce work that was more in line with the ICA’s new goals.

Museum Branding

Institute of Contemporary Art/Boston

  • Brand Audit
    Creative Direction
    Style Guidelines
    Magazine Redesign
    Collateral Updates
    Brochure Templates
    Outdoor Advertising